High Hopes

Work

2016    |    2015     |     2013

High Hopes has been a partner for over five years and they are near to our hearts. We get to work on expanding their reach using everything from event design and planning to website creation and social media. The passion the organization has for their riders is felt very clearly in everything they do, and we see it as our duty to show that through design. Plus, everything we do in marketing goes to benefit their mission of healing through horseback and horse related programs for those with disabilities.

2016

Gallop


Dine & Dance

Gallop, 2016’s fundraiser, the hit of the summer. Another sold-out year, High Hopes wanted to make this one a bit more accessible than a traditional gala. The theme highlights the herd, and are hand drawn. The most successful gala to date, this raised over $225,000 for the organization with over 600 people in attendance (that’s a sold out, completely filled barn).


2016

Newman's Own Challenge


#ShareHighHopes

The #ShareHighHopes fundraising campaign, including a fluorescent brochure mailer, not only met the Newman’s Own challenge non-profit matching grant, donations vastly exceeded it. In order to gather as much traction as possible, we A / B tested the best solutions and made sure to use as many touch points with consistent messaging as possible. Two mailers, one goal. Instagram, Facebook, in hand – everything surrounded the storytelling of this great institution.

Partnership: • Digital & Print Campaign Suite • Custom Emails • Direct Mail A / B Test • Instagram • Twitter • Facebook


2015

Motown


Soul + Funk

Sold out, 60s style. Gold baby gold. This simple yet elegant design set the tone for the entire event. People took notice – including HOW Design.


2013

A Night in New Orleans


The Big Easy

Invitation, poster, and party all in one. Julia Balfour believes in delivering delight through the mail, and this Zydeco experience is no exception. Since working with Julia Balfour, tickets have sold out weeks in advance and attendance has increased 150%.


2012

Symphony


A Spectacular Evening

Symphony is a bit more elegant than High Hopes gala concert celebrations, which means Julia Balfour gets to incorporate delicate, high-end components like custom floral arrangements and watercolors.