Process

Research

We consistently look to the best and brightest in your industry to forecast trends and inform our work. We thrive on finding answers to tough questions, and leave no stone unturned in the process.

CREATIVE RESEARCH
Your website should be the best-designed website in its category. So, we scour the internet and keep a close eye on the best design. We pull ideas within your industry as well as parallel industries to spark inspiration and organizational growth. Our team will review everything we find with you; this collaborative discussion will form the basis of the creative direction.

CONTENT STRATEGY
In this discussion, we’ll evaluate the foundational structure of your site. This research ensures strategies are put in place that are in alignment with the big players in your industry. Together, we’ll discuss your vision and how we can craft a website that provides room for growth and extends its shelf-life.

Build

We believe in building real products for the real world. We build live prototypes, both for print work and websites because we like to see things in action so that we can all imagine the best possibilities.

DESIGN
It’s time to put all that research to work. In the initial design presentation, we’ll review some design files for your new homepage and a few other important components to give you a solid idea of how the site will flow. We’ll talk through some of the decisions as they apply to the research and your own brand, and consider any questions that come up.

DEVELOPMENT
All of our sites are coded responsively. That means it will look as beautiful on a desktop computer as it does on your laptop or mobile device. All users will have the same experience no matter what device they’re on. On top of that, our sites feature a proprietary system of content modules we call “the rows.” These building blocks allow our clients to easily edit and create new content without needing to know any code or worry about formatting.

Test

Testing leads to discoveries. Our work has to be of the highest quality because your customers expect no less. Let’s find the bugs and squash them.

Iterate

We believe in improving and continually solving problems for a changing environment. Let’s work out the kinks, make it better, and prepare for launch. A website is a living and breathing mechanism, and a good website is never finished. We will cycle through the Test & Iterate processes until your project is flawless.